Survey analysis to Gain Marketing Insights

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Cập Nhật Cuối Cùng 07/07/2020
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Giới Thiệu Khóa Học

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings?

For these questions and many others, surveys remain the tried and true method for gaining marketing insights.

From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.

Mục Tiêu Khóa Học

From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.

Yêu Cầu

  • XL Stat
  • Excel Add-on

Đối Tượng Học Viên

  • Students
  • Business Owners

Bài Học

18h 45m

Factor Analytics

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Cluster Analytics

Multi-dimensional scaling

Người Thuyết Giảng

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Khóa Học 101
18 Bình Luận
232 Học Viên
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